One day i just decided to open a store in HLTV. The thing was to decide what would i offer to my potential costumers. So i studied the panorama and came to the conclusion that the most consumed product by the HLTV's comminity are candles, and there were no candle stores at that time. Then, I saw the perfect opportunity to make a hit, creating the HLTV Candle Store.
Candle's costs decreased since then because there was no need to import candles from somewhere else, therefore the success of the store and massive expansion of the candle usage all around HLTV.org's geography.